The so-called “bottom line” is an unavoidable, monolithic reality of the construction industry, and it is something we’ve seen happening with some of our window shade competitors. However, a formulaic “race to the bottom” can have dramatically negative effects on the true cost of a solar control project. Steve Edwards, director of national accounts and special projects for Draper discusses the importance of realizing the true value of a shading solution in relation to the overall cost of a project.
